What we do

We transform data into insight. It's just that simple. InterDirect provides all the supporting services and execution you need to streamline your marketing plans into efficient, money making activities.

Learn more about:
Intelligent Marketing Systems
Sophisticated Customer Insight and Modeling
Complete Market and Location Analytics
Full Service Creative, Production and Fulfillment

Intelligent Marketing Systems
SourcePoint^® web based technology puts your data at your fingertips along with custom embedded analytics and reporting, and rules-based marketing triggers and models. SourcePoint®, contains automated marketing triggers based on rules and models. Selecting target lists, executing campaigns, reporting on transaction information, and geo-demographic mapping can all be done at the snap of a finger. We provide access to your data both efficiently and intelligently. SourcePoint^® can deliver all your transaction, store, customer, demographics, web traffic, marketing and other information. We don't use generic methodology. We take your unique data and custom analytics and make it available for you – for less than our competition and for less than you can do it yourself.

Sophisticated Customer Insight and Modeling
We mine your data for marketing insight. Customer profile analysis and segmentation, market analysis, MarketSmart℠ predictive modeling and customer surveys are central to what we offer. Loyalty, retention, acquisition and growth are areas we focus on every day. Our staff of top notch analysts will guide you through the implementation and application of the scientifically derived insight about your customers. What would you like to know about your customers?

Complete Market and Location Analytics
The customer and the location go hand in hand. Location analytics used to be about traffic and general demographics. We put our energy into knowing your unique trade areas and how much demand exists for your products or services relative to your competition.
Our Message Express℠ program delivers custom site analysis, cannibalization estimation, revenue prediction modeling and in-depth market analysis to help you maximize your growth through store expansion. All of your site location information can be embedded in our web based technology, SourcePoint^®, which will put your data – including state of the art mapping – at your fingertips.

Full Service Creative, Production and Fulfillment
We use the insights derived from your data to deliver effective turnkey direct marketing campaigns. We provide complete creative and production services, or we can work with your in-house creative team. Whatever level of service you need, we can enhance your existing direct marketing programs. We work in all media — direct mail, email, telephone, Web, social and mobile — and we handle complete production and execution. Check out our Message Express℠ system. It's an integrated direct marketing program that stands alone or delivers trigger programs driven by customer events.