What we know
InterDirect maximizes customer and transaction information to help our clients grow their business. Core services include building and managing marketing databases and providing custom analytics, and using that insight to create successful marketing programs. We also use data to provide site selection and sales forecasting for restaurant and retail chains.
Learn more about:
Customer Data Optimization
Customer analytics
Data-driven marketing communications
Site expansion and market analysis
Customer Data Optimization
Do you need help collecting customer data?
Who are your best customers and what do they buy?
Who responded to your last promotion?
Organizing and managing your customer database to yield solid gold information is the first step to growth. If you need a turnkey data management solution, you should consider SourcePoint®, our Web-based portal for capturing and tracking customer activity.
Customer Analytics
Where are today's customers, and where will you find tomorrow's customers?
How can you increase the value of your relationships now?
We mine your data for marketing insight. Customer profile analysis and segmentation, market analysis, MarketSmart℠ predictive modeling and customer surveys are central to what InterDirect offers.
Data-driven Marketing Communications
We use the insights derived from your data to deliver effective turnkey direct marketing campaigns. We provide complete creative and production services, or we can work with your in-house creative team. Whatever level of service you need, we can enhance your existing direct marketing program. We work in all media — mail, email, telephone, Web, mobile — and we handle complete production and execution.
Our Message Express℠ system is an integrated direct marketing program that can be linked to trigger programs driven by customer events. Our Sales Builders℠ program has proven to be very effective for targeted offers.
Site Expansion and Market Analysis
Where should you locate your next store?
Where do your customers live?
How will your new location perform?
Our MarketFocus™ program delivers custom site analysis, site modeling, and sales forecasting and in-depth market analysis to help you maximize your growth through expansion.
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