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SourcePoint®
If you need to build a customer database, or if your existing system is not producing the results you are looking for, you should consider InterDirect's SourcePoint system.
(click to download the SourcePoint brochure)
SourcePoint is our Web-based portal that gives you secure access to all your customer data and marketing activity. SourcePoint requires no special hardware or software — you can work with your data any time from any PC with Internet access.
SourcePoint is designed to be simple and easy to use, with an intuitive interface and pain-free setup.
SourcePoint is flexible. It can be customized to fit your business, your budget, your work processes and your marketing strategy.
SourcePoint organizes all your customer information, including customer-specific marketing activity and results. It produces powerful, clear reports and specialized views ranging from an executive-level dashboard to analyst-level detail.
SourcePoint integrates your data with sophisticated analysis tools that bring you marketing insights — customer segmentation analysis, pivot and data cube analysis, demographic and lifestyle data overlays, graphing and mapping for visual representation of marketing potential.
SourcePoint helps you plan and execute your marketing campaigns. You can set up recurring marketing communications and automated trigger programs, plan a campaign from start to finish, calculate budgets and ROI projections, review creative options, and track results daily.
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