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MarketFocus™ Site Model
The MarketFocus™ Site Model is the foundation for your growth strategies. InterDirect builds a custom model by analyzing your existing customers and trade areas. The end result identifies positive and negative sales drivers, plus provides you with revenue forecasting.
Variables analyzed include (but are not limited to):
- Demographics
- Firmographic (business and employee data)
- Consumer expenditures
- Retail businesses and sales trends
- Shopping center types and size
- Consumer demand and top target segments
- Location and business data on your competition
- Traffic counts
- Site specific data such as sales, date opened, building type, size of footprint, parking, visibility, accessibility and signage
The Site Model analyzes your existing locations, and more importantly, projects sales for your prospective locations.
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