|
MarketSmart Predictive Modeling
MarketSmart identifies and ranks households based on how likely they are to respond to your offer. This helps you focus your campaign on your best prospects and reduce risk.
Knowing your target audience and selecting your strongest prospects is the most important part of your marketing program. InterDirect has decades of experience developing techniques for making winning recommendations from predictive modeling.
Using the MarketSmart process, our experts will guide you through the maze of prospect selection, customer acquisition, and customer retention. The statistical techniques used in our predictive models include Bayesian modeling, cluster analysis, TREE (CHAID) analysis and multiple regression analysis.
With MarketSmart's proven predictive modeling process, you can grow your business by acquiring customers for life.
|
|
.png){kind=small}
