Sophisticated Investigative & Predictive Analytics

The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.
— Isaac Asimov

How do you keep up with competitive products and services as well as ever changing consumer behavior?  Predictive analytics extracts information from data to predict future trends and outcomes and to guide decision making in light of the identified risks and opportunities.

Predictive analytics improve marketing effectiveness by assessing the likelihood that your customer will exhibit a specific behavior in the future – buy, not buy, move to the competition, etc.  Or, given a finite marketing budget, you can identify those prospects that are most likely to respond to your particular offer.  However, more than predicting specific customer behaviors or identifying best prospects, predictive analytics can identify the most effective offer or combination of offers, communication channel, timing and frequency for your unique market – all to generate an ROI that is optimal for your specific business.

Customer Segmentation — Who are my customers?

Customer Acquisition — Who are the prospects that look like my customers?

Customer/Prospect Value — What are my customers worth?

Customer Retention — Who’s about to switch? Who has stayed the longest?

Product Demand — Who will buy what products?

Product Bundling — What combination of products results in the highest sales, best margin?

Sales Forecasting — What will my sales results be based on the levers I control?

Marketing Communications Testing — What plan design is necessary for go-to-market results?

You have questions? We have answers!


Predictive Analytics
Performance Optimization
Market and Location Analytics