Intelligent Marketing Systems

Data-driven growth starts with a strong data foundation. You need all of your sales and marketing data in one centralized location. For over 20 years InterDirect has specialized in the rapid integration of disparate, complex, and often intractable multi-channel data sources into affordable, flexible databases of accurate, up-to-date information designed to serve each the unique needs of each client. Regardless of the present state of your data, we bring order to chaos – and we’ve got the track record to prove it.

We provide simple, easy access to your data – your transactions, stores, customers, demographics, web traffic, marketing campaigns and practically any other information available. The intuitive interface of our marketing database system, SourcePoint®, puts that data at your fingertips along with the custom embedded analytics, propensity models and rules-based marketing triggers that you need. You can select target lists, execute campaigns, report on transaction information and create geo-demographic maps from any web-accessible location.

Simply put, our unique experience has allowed us to develop a user friendly marketing resource that is robust, scalable, quick to rollout and easily modified as your business changes. Imagine information access, analytics and any variety of database marketing programs – all possible through a customized marketing database – for less than the competition and for less than you can do it yourself.

Find out more about SourcePoint®