Data-driven Marketing Communications

InterDirect creates full-service marketing campaigns that add the art of marketing to the science of analytics. Because your campaign will be data-driven, you can be confident it is based on sending the right offer to the right target through the best medium.

Our complete service includes every element of your campaign — list selection, design, copy, print and email production, and tracking. We can also work closely with your creative team to produce the most effective package, or we can increase your returns by making data-driven alterations to your existing campaign.

We are experts in using new media — Web, email and mobile communications driven by your customer data — to thank loyal customers, introduce new products, increase customer lifetime value, and reactivate lost customers.

And we are skilled at communicating with Hispanic and other ethnic markets. We can help you identify and reach specific ethnic households in your marketing areas. We understand the nuances of ethnic marketing, degrees of acculturation and language preference, and we know how to craft communications that resonate with your target audience.

Data-driven communications turn a good marketing program into a great one.

Learn more about:
Message Express Trigger Programs
Win Back Message Express
Stretch Spending
Sales Builders
Promotional Programs
Competitive Blunting
Underperformers
Email Marketing