Data-driven Marketing Communications

When it comes time to leverage your data and analytics through targeted communications, InterDirect can turn insight into results. 

Our long history as a direct marketing service provider allows us to add the art of direct marketing communications to the science of analytics. We can turnkey every element of your campaign — target selection, design, copy, production, tracking, and response analysis, or we can work closely with your team to fill the gaps necessary to produce the most effective campaigns possible.  We are expert in using all direct media — email, direct mail, web, mobile and social  — to convert prospects to profitable customers, grow and retain those customers, reactivate lost customers, introduce new products and services, etc.

MessageExpress℠ is an automated communications program triggered by customer-specific events.  Enabled by our robust campaign management platform, client-specific business rules and on-demand data, MessageExpress delivers individualized, relevant communications to each customer over a variety of integrated channels (email, direct mail & mobile). The automated nature of the program means you no longer have to develop and launch a campaign for every occasion — greatly reducing campaign cycle times.

Content, timing and need drive relevance.  Given our unique expertise in data, analytics and execution, you can be confident that we are sending the right message at the right time through the best channel – increasing relevance, response and revenue from your direct marketing programs.

Common MessageExpress program objectives include:

Conversion

Retention

Reactivation

Stretch Spending

Promotional Programs

Competitive Blunting

Underperforming Location Support

Scholastic Marketing