|
Customer Profiling and Segmentation
Identifying and understanding your best customers is the first step to finding more of them. Customer profiling describes who buys most often and who spends the most money. Segmentation sorts customers into groups based on their purchase history, common behaviors and characteristics.
Our advanced research methods provide individual and household-level detail — demographics, psychographics, lifestyle characteristics and purchasing patterns — that help you truly understand your customers.
Our customer profiling techniques include geodemographic clustering to classify every customer into homogeneous segments. These clusters provide an in-depth picture of the psychological and socio-economic habits of the inhabitants, and help you identify the valuable prospects that mimic your best customers.
With InterDirect's customer analytics, you get a full picture of your customers and prospects, including:
- Individual characteristics, such as age, income, gender, marital status, presence of children and occupation.
- Lifestyle characteristics, such as Web and TV habits, magazine subscriptions and shopping behavior.
- Personal transaction activity, such as response to individual promotions and complete purchase history.
|
|
.png){kind=small}
