|
MarketFocus™ – Site Model
What does your optimum trade area look like?
Which market variables tend to increase sales?
Which market variables have a negative impact on sales?
Our MarketFocus™ – Site Modeling program provides you with a custom site model to accurately forecast the sales of new locations. By utilizing this system for site selection, you can be sure that your new locations will be high performing ones.
First, we develop a proprietary statistical model specifically for your retail or restaurant chain using historical sales information, as well as site-specific data for existing locations. This data includes, but is not limited to:
• Date Open
• Drive-By-Traffic Counts
• Size of Facilities
• Parking
• Visibility
• Accessibility
• Signage
• Building Type, Shopping Center Type, Big Box Retail
• Hours of Operation
Next, we extract a wide array of trade area variables from our data warehouse, such as:
• Demographic Variables
• Firmographic Business Variables
• Consumer Expenditures
• Retail Business Variables & Sales
• Shopping Center Profiles
• Consumer Demand & Top Target Segment Variables
• Competition
We then use regression modeling techniques to isolate your positive sales drivers (variables that tend to increase sales), and negative sales drivers (variables that tend to decrease sales). The result is a site model which accurately forecasts the sales of existing, and more importantly, prospective locations.
For more information about MarketFocus™ – Site Modeling, contact us.
Learn about our Data Management/CRM – SourcePoint programs
|
 |
