|
MarketFocus™ – Site Analysis
Our MarketFocus™- Site Analysis provides you with a proprietary, statistical “optimum site model” that accurately forecasts the sales of potential store locations.
Using our Site Analysis system for site selection, you can be assured that your new locations will be high performing ones.
MarketFocus™ – Site Analysis can also help identify and profile your most profitable customers – those who visit you the most often and spend the most money. This program provides you with the demographics, lifestyle characteristics and purchasing patterns of your core customers.
Once you determine who your optimum customers are, you can:
• Quantify the size of potential markets
• Identify and locate high-value customer segments
• Purchase direct mail lists of your target customers
• Customize messages to appeal to various customer segments
• Execute targeted marketing programs
• Place your advertising media dollars where your customers
will be most efficiently reached
By developing an optimum site profile, you are able to:
• Accurately forecast the performance of prospective locations
• Prioritize expansion markets
• Determine the optimum number of locations a market can successfully support
• Isolate viable prospective sites within a market
• Determine the potential cannibalization of existing or new sites
• Assess under-performing existing stores
To learn more about MarketFocus™ – Site Analysis, contact us.
Learn about our Market Focus Site Modeling
|
 |
