Primary Market Area Analysis (PMA Analysis)
Customer proximity and penetration are critical to having a complete insight into your overall customer view.
InterDirect’s Primary Market Area (PMA) Analysis helps you determine where your customers live, where your competition is in relation to your customers and where you can find concentrations of your high-value prospects.
The PMA analysis provides you with the following information:
• Proximity of customer households to a location
• Competitive locations within your primary market area
• Neighborhoods where you have adequate or inadequate penetration
• Areas that have concentrations of households with “look-alike” customers
• Optimal market area for each of your locations
Our PMA analysis provides both written reports as well as maps for visual context. For more information on InterDirect’s PMA Analysis, contact us.
Other Services:
Read about our Market Insight Services
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