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Market Insight
Where should you locate your next store?
Who are your most profitable customer segments?
How will your new location perform?
Many good businesses falter because they make ill-advised decisions about new sites and expansion. InterDirect can help you avoid these pitfalls by providing a roadmap for success. We offer a wide array of services and programs to help you make an informed decision about where and how to expand your business.
Site Analysis | Site Modeling | Site Evaluation
Market Analysis | Tenant Mix Analysis
MarketFocus™ – Site Analysis
Our MarketFocus™- Site Analysis provides you with a proprietary, statistical “optimum site model” that accurately forecasts the sales of potential store locations. Using our Site Analysis system for site selection, you can be assured that your new locations will be high performing ones.
MarketFocus™ – Site Analysis can also help identify and profile your most profitable customers – those who visit you the most often and spend the most money. This program provides you with the demographics, lifestyle characteristics and purchasing patterns of your core customers.
Once you determine who your optimum customers are, you can:
• Quantify the size of potential markets
• Identify and locate high-value customer segments
• Purchase direct mail lists of your target customers
• Customize messages to appeal to various customer segments
• Execute targeted marketing programs
• Place your advertising media dollars where your customers
will be most efficiently reached
By developing an optimum site profile, you are able to:
• Accurately forecast the performance of prospective locations
• Prioritize expansion markets
• Determine the optimum number of locations a market can successfully support
• Isolate viable prospective sites within a market
• Determine the potential cannibalization of existing or new sites
• Assess under-performing existing stores
To learn more about MarketFocus™ – Site Analysis, contact us.
MarketFocus™ – Site Model
Our MarketFocus™ – Site Modeling program provides you with a custom site model to accurately forecast the sales of new locations. By utilizing this system for site selection, you can be sure that your new locations will be high performing ones.
First, we develop a proprietary statistical model specifically for your retail or restaurant chain using historical sales information, as well as site-specific data for existing locations. This data includes, but is not limited to:
• Date Open
• Drive-By-Traffic Counts
• Size of Facilities
• Parking
• Visibility
• Accessibility
• Signage
• Building Type, Shopping Center Type, Big Box Retail
• Hours of Operation
Next, we extract a wide array of trade area variables from our data warehouse, such as:
• Demographic Variables
• Firmographic Business Variables
• Consumer Expenditures
• Retail Business Variables & Sales
• Shopping Center Profiles
• Consumer Demand & Top Target Segment Variables
• Competition
We then use regression modeling techniques to isolate your positive sales drivers (variables that tend to increase sales), and negative sales drivers (variables that tend to decrease sales). The result is a site model which accurately forecasts the sales of existing, and more importantly, prospective locations.
For more information about MarketFocus™ – Site Modeling, contact us.
MarketFocus™ – Site Evaluation
What is the sales potential of your new location?
What are the strengths and weaknesses of the market around your prospective site?
How does the new location compare to your existing sites?
After we develop a Site Model, we can forecast potential locations. We determine physical locations via cross streets and/or addresses, and the MarketFocus-Site Evaluation tool predicts sales within a low margin of error, thereby reducing expansion risk.
We present the resulting Site Evaluation in a comprehensive report that includes all of the data you need to make an informed decision:
Forecasted Sales of Potential Location
Market Area Variables
- Demographic Variables
- Firmograhic Business Variables
- Consumer Expenditures
- Retail Business Variables & Sales
- Shopping Center Profiles
- Consumer Demand & Top Target Segment Variables
- Competition
Site-Specific Data
- Date Open and Hours of Operation
- Drive-By-Traffic Counts
- Size of Facilities
- Parking
- Visibility
- Accessibility
- Signage
- Building Type
• Model Factors
For more information about MarketFocus-Site Evaluation, contact us.
Market Analysis
Where should you locate your next store?
How many locations can your expansion market profitably support?
Which markets should you focus on?
InterDirect's Market Analysis isolates target geographic areas within a specific market providing you with an optimum expansion plan. Variables analyzed may include the following:
• Household density
• Growth
• Income, age and level of education
• Household composition and housing type
• Number of “top target segment households”
• Consumer expenditure for your products and services
• Businesses and employees by type
• Competitive
We offer three analysis options:
Macro Market Analysis provides a top-level market wide view of your geographic opportunities, identifying geographic areas in the market where new locations will thrive.
Market Area Analysis also includes a top-level market wide evaluation, but goes a step further by isolating and individually mapping out target trade areas. This analysis pinpoints optimal locations within each geographic area for new locations.
Market Optimization Analysis is our most comprehensive market analysis, providing top-level market review, individual prospective trade area mapping, as well as an analysis of the number of sites a market can successfully support. This analysis helps minimize the effect of cannibalization.
Through these in-depth analyses, you will be able to strategically locate new stores for optimal market expansion. The result is the appropriate number of locations producing maximum sales and market penetration.
For more information on Market Analysis, contact us
Tenant Mix Analysis
InterDirect’s Tenant Mix Analysis provides the information necessary to determine the best possible mix for commercial developments. This in-depth study includes the following elements:
• Market Area Development and Mapping
• Demographic, Business and Consumer Expenditure Analysis
• Business Trend Analysis of Select Retail Categories
• Over - and Under-Supply Analysis of Retail Businesses
• Business Location Report of Area Retailers
• Area Shopping Center Analysis
• Overview and Recommendations
We also perform specialized analyses for other types of developments, such as:
Multi-Family Housing — This analysis determines the support of new apartment or condominium units. The report includes area construction information, project size distribution, rental/sales rates, occupancy rates, absorption analyses and recommendations for numbers of units, unit mix, pricing and timing.
Medical Facility — Determines the number of facilities that can be supported and how much land needs to be allocated for this usage.
Hotel/Motel — Determines the need for additional area lodging. The report includes the ADR (average daily rate), occupancy levels, quoted rates and amenities of competitive lodging facilities in the trade area.
Parcelization — Determines the optimum multi-use for a parcel of land. The report includes retail, office, professional/healthcare, multi-family, single-family and other ancillary uses (such as industrial, mini-warehouses and hotel/lodging).
Other Services:
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