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Market Analysis
Where should you locate your next store?
How Many locations can your expansion market support?
Which markets should you focus on?
InterDirect's Market Analysis isolates target geographic areas within a specific market providing you with an optimum expansion plan. Variables analyzed may include the following:
• Household density
• Growth
• Income, age and level of education
• Household composition and housing type
• Number of “top target segment households”
• Consumer expenditure for your products and services
• Businesses and employees by type
• Competitive
We offer three analysis options:
Macro Market Analysis provides a top-level market wide view of your geographic opportunities, identifying geographic areas in the market where new locations will thrive.
Market Area Analysis also includes a top-level market wide evaluation, but goes a step further by isolating and individually mapping out target trade areas. This analysis pinpoints optimal locations within each geographic area for new locations.
Market Optimization Analysis is our most comprehensive market analysis, providing top-level market review, individual prospective trade area mapping, as well as an analysis of the number of sites a market can successfully support. This analysis helps minimize the effect of cannibalization.
Through these in-depth analyses, you will be able to strategically locate new stores for optimal market expansion. The result is the appropriate number of locations producing maximum sales and market penetration.
For more information on Market Analysis, contact us
Learn about our Tenant Mix Analysis
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