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Direct Marketing
Customer Direct Mail and E-Marketing Programs
Whatever your goals, InterDirect can provide turnkey direct marketing programs that get results. From providing a list of high value targets, to getting the mail out, to blasting email, we meet your needs.
InterDirect offers in-house design of direct mail and email packages that are both creative and highly effective. We can also work closely with your own creative team to develop and produce the most cost-effective package, or, in many cases, save you money by making minor alterations to your existing mail pieces.
InterDirect also offers significant expertise in e-marketing programs, including those designed to thank loyal customers, introduce new products or services, increase customer spending, recapture lost customers and many more. We can design a customized e-marketing program to fit your specific business objectives. Our experts understand which offers work and how to turn drifting customers into loyal customers.
Customer Acquisition & Retention Programs
Message Express
InterDirect's Message Express programs are designed to get your message to high-value customers and prospects efficiently, effectively and easily. Using our turnkey approach, you no longer have to coordinate, develop and implement a direct mail program – Message Express does it for you. You choose from stand alone or integrated direct mail, e-mail and phone-based notification programs in a variety of formats to get your message to your audience on time, every time.
Message Express trigger programs can help you with a number of different communications that are "triggered" by customer activity within your database. For example: Just Say Thanks. The “Just Say Thanks” card is an easy and effective way to acknowledge your new customers, engage top customers, or introduce a new product or service. Results have shown the simple act of saying “thanks” goes a long way to building and maintaining loyal customer relationships. These highly personalized cards can even be handwritten.
Win Back Message Express can help fight attrition and reactivate lost customers. Our Win Back communications identify and target those customers whose shopping activity has stopped or declined, or even those most likely to do so. Using a consistent series of “win-back” communication pieces, we can reactivate drifting customers and rekindle their loyalty.
Stretch Spending. One of our most popular programs is the Stretch Spending program. It allows you to persuade your customers to buy more and more often by building retention and brand loyalty. Through timely cross sell, up-sell, and complimentary offers, our Stretch Spending programs help increase spending and shopping frequency of “under-performing” customers.
Sales Builders
Key events, competitive situations and market conditions create opportunities to build your sales through targeted communications and offers. Our Sales Builders are specifically designed to leverage those opportunities.
Promotional Programs
InterDirect's Promotional programs enable you to take advantage of prime selling opportunities using timely offers. Grand openings, re-openings, seasonal sales and special events - these all provide optimal opportunities to reach out to your customers and targeted prospects to drive sales.
Competitive Blunting
Our Competitive Blunting programs help you retain your customers when a new competitor threatens to take them. Through detailed market analysis and a series of targeted communications, your customers will remain loyal to you even in the face of the stiffest competition.
Under Performers
Every multilocation retailer has under performing locations. InterDirect's Under Performer programs provide focused unit and market analysis and highly targeted relevant communications designed to help return your locations to peak performance in the shortest time possible.
Learn about our In-house Design Services
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