Customer Insight

Market Insight

Direct Marketing

Data Management / CRM — SourcePoint®

Enables quick, easy access to customer data and related content.

Who are your frequent customers, and what did they buy?

Who responded to your last promotion?

Which customers have not purchased from you in the last thirty days?

Your customer database provides a wealth of information - if you know how to organize and manage its content. InterDirect's SourcePoint® provides quick, easy access to all customer data, related activity and marketing content. SourcePoint® is a web-based, ASP solution requiring no special hardware or software. With SourcePoint®, all levels of your organization can have secure, 24 hour access to your customer content - you get the data you need, when you need it and how you need it.

SourcePoint® facilitates and tracks direct mail, email and on-line activity, providing you with a complete view of all of your customer-specific marketing activity and results. It is customized to fit your needs, work processes and marketing objectives. InterDirect offers a variety of template designs and navigation formats so you can choose the one that best meets your objectives.

SourcePoint® provides a centralized portal for all marketing-related information, including:

• Customer data
• Customer purchasing activity
• Customer segmentation analysis
• Integrated prospecting universe for those most likely to purchase
• Dynamic mapping tool
• Campaign tracking

SourcePoint® makes possible a continuous loop process of analytical insight, relevant customer engagements and marketing evolution: acquiring, managing, measuring and analyzing data for added insight with each new strategy and initiative.



For more information on SourcePoint®, contact us.

Other Services:
Read about our Customer Profile Segmentation & Analysis