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Customer Profile Segmentation and Analysis
InterDirect identifies and profiles your most profitable customers — those who visit you the most often and spend the most money.
Using our advanced research methodologies, we provide you with household-level detail — the individual demographics, lifestyle characteristics and purchasing patterns of your core customers.
Our customer profiling process includes a geo-demographic clustering methodology to classify every client customer record into one of 66 homogeneous segments. These PRIZMne clusters, with names such as Tuxedo Trails, Urban Villagers, Echo Boomtown, etc., provide an in-depth, geo-demographic, psycho-graphic and socio-economic description of the households within each cluster. You can then identify the valuable prospects that “look like” your best customers.
The end result is a multi-dimensional profile of your client customer base, describing your customers and high-value prospects in at least the following three ways:
Individual demographic elements: age, income, gender, marital status, presence of children, occupation, etc.
Behavioral/lifestyle attributes: hobbies, interests and descriptive geographic PRIZM® NE clusters
Personal activity: individual promotional and purchase activity
Other Services:
Learn about our Primary Market Analysis
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